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    Consumer Behavior Study Set 1
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    Exam 14: Reference Groups and Family
  5. Question
    Reference Group Influence for Both Product/brand Purchases Is Weakest For
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Reference Group Influence for Both Product/brand Purchases Is Weakest For

Question 41

Question 41

Multiple Choice

Reference group influence for both product/brand purchases is weakest for:


A) public necessities.
B) public luxuries.
C) private luxuries.
D) private necessities.
E) public property.

Correct Answer:

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