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    Business
  3. Study Set
    Consumer Behavior Study Set 1
  4. Exam
    Exam 14: Reference Groups and Family
  5. Question
    The Influence of Reference Persons and Family Members Upon the Consumer's
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The Influence of Reference Persons and Family Members Upon the Consumer's

Question 37

Question 37

True/False

The influence of reference persons and family members upon the consumer's affective,cognitive,and behavioral responses to marketing strategies are often direct and immediate.

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