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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 14: Reference Groups and Family
  5. Question
    Briefly Describe the Role/workings of the Three Types of Reference
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Briefly Describe the Role/workings of the Three Types of Reference

Question 42

Question 42

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Briefly describe the role/workings of the three types of reference group influence described in your text.

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Informational influence may occur when a...

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