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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 14: Reference Groups and Family
  5. Question
    Which of the Following Relies Most Heavily on Peer Group
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Which of the Following Relies Most Heavily on Peer Group

Question 58

Question 58

Multiple Choice

Which of the following relies most heavily on peer group influence (pressure) ?


A) Timex watches
B) Playboy magazine
C) Chevrolet minivans
D) Sony DVD players
E) Tupperware

Correct Answer:

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