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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 14: Reference Groups and Family
  5. Question
    Salespeople May Attempt to Create a Reference Group Influence by Describing
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Salespeople May Attempt to Create a Reference Group Influence by Describing

Question 55

Question 55

True/False

Salespeople may attempt to create a reference group influence by describing how a customer is similar to previous purchasers of the product.

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