All of the Following Statements About Consumer Socialization Are True

Multiple Choice

All of the following statements about consumer socialization are true EXCEPT:

A) that it may produce long-lived brand loyalties.
B) that it may occur directly or indirectly.
C) that it is typically passed from parents to children.
D) that it may occur throughout life.
E) that it is restricted to only the parents influencing children and not vice versa.