Multiple Choice
Which of the following examples is NOT associated with positioning by attribute?
A) Hyundai emphasizes low price
B) Volvo stresses safety and durability
C) Caress soap, by Lever Brothers, stresses on bath oil product rather than a soap
D) BMW emphasizes handling and engineering efficiency
E) Fiat emphasizes European craftsmanship
Correct Answer:
Verified
Correct Answer:
Verified
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