Multiple Choice
Johnson & Johnson repositioned its shampoo from a product used for babies to one used by people who wash their hair frequently and therefore need a mild shampoo.This example is associated with which of the following positioning approaches?
A) Positioning by product attribute
B) Positioning by product user
C) Positioning by product use/application
D) Positioning by product class
E) Positioning by competitor
Correct Answer:
Verified
Correct Answer:
Verified
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