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  3. Study Set
    Consumer Behavior Study Set 1
  4. Exam
    Exam 15: Market Segmentation and Product Positioning
  5. Question
    A Marketable Segment Is One That Can Be Reached and Served
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A Marketable Segment Is One That Can Be Reached and Served

Question 38

Question 38

True/False

A marketable segment is one that can be reached and served profitably.

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