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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 15: Market Segmentation and Product Positioning
  5. Question
    Explain the Task of Analyzing Consumer-Product Relationships in Market Segmentation
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Explain the Task of Analyzing Consumer-Product Relationships in Market Segmentation

Question 35

Question 35

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Explain the task of analyzing consumer-product relationships in market segmentation.

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The first task in segmenting markets is ...

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