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    Preface to Marketing Management
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    Exam 5: Market Segmentation
  5. Question
    What Does Psychographic Segmentation Focus On
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What Does Psychographic Segmentation Focus On

Question 68

Question 68

Multiple Choice

What does psychographic segmentation focus on? 


A)  Organizational strengths
B)  Quantitative research
C)  Test marketing
D)  Consumer lifestyles

Correct Answer:

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