Question 1

________ learning occurs when an individual watches the actions of others and notes the reinforcements they receive for their behaviours.

Accepted Answer

A)  Observational 
B)  Reinforced 
C)  Halo effect 
D)  Masked

Question 2

Marketers assist in the process called elaborative rehearsal when they use catchy slogans or jingles to help consumers remember information about products or services.

Accepted Answer

A) True 
 B)False

Question 3

Family branding,licensing and look-alike packaging are all marketing strategies based on ________.

Accepted Answer

A)  stimulus generalisation 
B)  the spacing effect 
C)  stimulus discrimination 
D)  extinction

Question 4

Behavioural theorists rely on internal mental states to explain learning.

Accepted Answer

A) True 
 B)False

Question 5

People have a tendency to more effectively remember ads that are unusual than ads that are not.Why? What is this phenomenon called?

Accepted Answer

The answer of People have a tendency to more effectively...

Question 6

Susan picks and runs her focus groups carefully.She wants to make sure that each focus group member provides meaningful information for her research purpose.As she is examining potential focus group candidates,she notices that three men and two women seem to provide "yes" answers regardless of what she asks them.They seem to want to be on the focus group very badly and appear eager to be 'good subjects.' If Susan follows prudent testing methodology,she should reject these test subjects in order to avoid the possibility of which of the following biases?

Accepted Answer

A)  Neophyte bias 
B)  Order bias 
C)  Response bias 
D)  Affinity bonding bias

Question 7

On her first visit to China,Jane did not know how to pay for the produce she had selected at a market.She watched several Chinese women pay for their selections and then Jane copied their behaviour.In this example,Jane used ________.

Accepted Answer

A)  shaping 
B)  stimulus discrimination 
C)  modelling 
D)  stimulus generalisation

Question 8

Scott thought of himself as a very successful marketer.He created a campaign with a product logo that was very popular and which customers associated with a quality product.It was so popular that in a few months the logo began to appear almost everywhere.Instead of increasing sales of the product,the customer demand began to decrease as competitors' products became more successful.What characteristic of learning was ruining Scott's apparent success?

Accepted Answer

A)  Too much repetition was decreasing the strength of the CS, thus leading to extinction of the learned relationship between the logo, the quality of the product and the association with Scott's company. 
B)  Customers confused Scott's logo with the logos of Scott's competitors, making cognitive learning incomplete. 
C)  The logo produced only a fixed-ratio schedule of reinforcement that did not sustain sales, while Scott's competitors used a variable-ratio schedule. 
D)  Over time the logo became boring, and customers punished Scott's company by buying competitors' products as a type of revenge for their boredom.

Exam 3: Learning and Memory