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Despite Improvements to the Fishbein Model, All of the Following

Question 26

Multiple Choice

Despite improvements to the Fishbein model, all of the following are considered to be obstacles to predicting behaviour using this model EXCEPT which one?


A) The model has relatively weak theorems about attitudes.
B) The model deals with actual behaviour, not with the outcomes of behaviour.
C) Some outcomes are beyond the consumer's control.
D) Measures of attitude often do not really correspond to the behaviour they are supposed to predict.

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