Multiple Choice
Suppose you were evaluating preferred attributes in an automobile.You are to distribute 100 points in terms of how important each attribute is to you,as follows:
____styling
____handling
____horsepower
____towing capability
____economy
100% TOTAL
This scale illustrates which kind of technique?
A) constant sum
B) purchase intent
C) rank order
D) semantic differential
E) none of these
Correct Answer:

Verified
Correct Answer:
Verified
Q23: Generally,well-constructed attitude scales will have between _
Q24: Semantic differential scales cannot be quantified.
Q25: Researchers have found that by offering a
Q26: A(n)_ scale may be used if previous
Q27: A limitation of purchase intent scales is
Q29: Semantic differential scales can be developed rather
Q30: Which type of scale would be least
Q31: A marketing research firm is attempting to
Q32: The link between attitudes and behavior: the
Q33: Using a constant sum scale would give