Multiple Choice
A(n) _________ scale may be used if previous research has shown that attitudes toward a particular brand are generally positive.
A) unbalanced
B) balanced
C) purchase intent
D) semantic differential
E) none of these
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q21: A market researcher wants to know which
Q22: Attitudes are likely to predict purchase behavior
Q23: Generally,well-constructed attitude scales will have between _
Q24: Semantic differential scales cannot be quantified.
Q25: Researchers have found that by offering a
Q27: A limitation of purchase intent scales is
Q28: Suppose you were evaluating preferred attributes in
Q29: Semantic differential scales can be developed rather
Q30: Which type of scale would be least
Q31: A marketing research firm is attempting to