Multiple Choice
Which of the following is not characteristic of a Likert scale?
A) is a comparative rating scale
B) requires interviewee to respond to a statement
C) measures extent of agreement-disagreement with statement
D) possible to compute summated attitude scores with several statements
Concerning a concept, product or service
E) respondent considers only one statement at a time
Correct Answer:
Verified
Correct Answer:
Verified
Q14: Which of the following scales has a
Q15: The following scale is illustrative of a
Q16: A researcher is attempting to construct a
Q17: Which of the following scale types is
Q18: Itemized and graphic scales are considered to
Q20: An auto dealership is attempting to determine
Q21: A market researcher wants to know which
Q22: Attitudes are likely to predict purchase behavior
Q23: Generally,well-constructed attitude scales will have between _
Q24: Semantic differential scales cannot be quantified.