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Kari and Carole Recently Opened a Local Candy Store

Question 30

Multiple Choice

Kari and Carole recently opened a local candy store. They considered the entire market of candy eaters as their market. Which targeting strategy did they use in choosing a target market for their store?


A) Market segmentation
B) Undifferentiated approach
C) Differentiated
D) Concentrated
E) The marketing-mix approach

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