Rufus Opened a Fast-Food Restaurant on the Corner of First

Multiple Choice

Rufus opened a fast-food restaurant on the corner of First and Main Streets in a small town. He named the restaurant The Hamburger Place. He offered one type of hamburger (a juicy homemade hamburger) , for which he designed a marketing mix for the entire hamburger-eater market in town. What approach did he use in choosing a target market?

A) Market segmentation
B) Target market
C) Differentiated
D) Undifferentiated
E) Marketing-mix