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    Exam 6: Target Markets, Segmentation and Evaluation
  5. Question
    Why Do Marketers Rely Heavily on Demographic Characteristics When Segmenting
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Why Do Marketers Rely Heavily on Demographic Characteristics When Segmenting

Question 67

Question 67

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Why do marketers rely heavily on demographic characteristics when segmenting consumer markets?

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Demographers study aggregate population ...

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