Multiple Choice
Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand consumer buying behavior?
A) customer's reactions to marketing strategy can impact the firm's success
B) all customers are the same when it comes to buying behavior
C) a firm should create a marketing mix that satisfies customers
D) it helps the marketer predict how consumers will respond to marketing strategies
E) the marketing concept stresses that a firm should know its customers
Correct Answer:
Verified
Correct Answer:
Verified
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