Question 1

Ethnographic research is an example of a type of:

Accepted Answer

A)  survey research. 
B)  focus group research. 
C)  experimental research. 
D)  observational research.

Question 2

In the early stages of development,consumer behaviour was known as buyer behaviour. What important aspect of the exchange process does this change in name reflect?

Accepted Answer

The answer of In the early stages of development,consumer behaviour...

Question 3

Unlike those with physical addictions,consumption addicts really do have control over their behaviour; the comparison is strictly metaphorical.

Accepted Answer

A) True 
 B)False

Question 4

Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.

Accepted Answer

A) True 
 B)False

Question 5

Samantha recently returned from a grocery store. While at the store,she noticed a point-of-purchase display that was advertising three boxes of cookies on special,which she purchased. When Samantha arrived home,her husband Greg was extremely angry with her for buying cookies that they didn't need. He referred to her behaviour as being compulsive. Is he right?

Accepted Answer

The answer of Samantha recently returned from a grocery store....

Question 6

When Gail investigates sex,age,and income characteristics of her friends,she is studying psychographics.

Accepted Answer

A) True 
 B)False

Question 7

Graffiti disparaging Nike on the Toronto subway is one form of anticonsumption.

Accepted Answer

A) True 
 B)False

Question 8

Many firms choose to protect or enhance the natural environment as they go about their business activities. This is called "corporate giving."

Accepted Answer

A) True 
 B)False

Question 9

What are social media? Give an example.

Accepted Answer

The answer of What are social media? Give an example....

Question 10

The growth of the Web has created thousands of online consumption communities. What is the biggest danger of such communities?

Accepted Answer

A)  The members will receive bad information. 
B)  The members will feel pressure to conform to certain types of purchase behaviour. 
C)  The members will become frustrated in their communication efforts. 
D)  The members of have no sense of mission.

Question 11

A clergyman of a small inner-city parish has spent time defacing billboards advertising the local casino. Explain his behaviour.

Accepted Answer

The answer of A clergyman of a small inner-city parish...

Question 12

In the early stages of development,what was the field of consumer behaviour known as? What important understanding of the exchange process does this change in name reflect?

Accepted Answer

The answer of In the early stages of development,what was...

Question 13

Marketers who interact with their customers on a regular basis,and not just at the time of purchase,are most likely engaged in:

Accepted Answer

A)  brand loyalty. 
B)  psychographic segmentation. 
C)  market segmentation. 
D)  relationship marketing.

Question 14

Virtual consumption has greatly facilitated ________ activity.

Accepted Answer

A)  C2C 
B)  B2C 
C)  U-commerce 
D)  e-tailing

Question 15

Keith went into a store to return a shirt. The owner of the store replied that she needed Keith's address and phone number to refund his money. After providing his information,Keith asked why the information was needed,but the owner of the store would not tell him. The owner's actions are in direct violation of the Competition Act.

Accepted Answer

A) True 
 B)False

Question 16

One drawback of surveys,focus groups,and interviews is that they all involve the consumers themselves reporting on their attitudes,behaviours,or experiences.

Accepted Answer

A) True 
 B)False

Question 17

Of the following pieces of legislation intended to protect the consumer,which was passed first?

Accepted Answer

A)  Textile Labelling Act 
B)  Food and Drugs Act 
C)  Motor Vehicle Safety Act 
D)  Hazardous Products Act 
E)  National Trademark and True Labelling Act

Question 18

Explain the view that marketing is more than just an exchange.

Accepted Answer

The answer of Explain the view that marketing is more...

Question 19

In qualitative research,the presentation of ambiguous objects or activities that are open to various interpretations is known as:

Accepted Answer

A)  random assignment. 
B)  a projective technique. 
C)  an experiment. 
D)  role playing.

Question 20

Saucony Canada held a contest asking consumers to send in their own photos,which will be utilized in a future advertising campaign for the company. This is an example of:

Accepted Answer

A)  anticonsumption. 
B)  consumer-generated content 
C)  social marketing. 
D)  green marketing.

Exam 1: An Introduction to Consumer Behaviour

Ethnographic research is an example of a type of:

In the early stages of development,consumer behaviour was known as buyer behaviour. What important aspect of the exchange process does this change in name reflect?

Unlike those with physical addictions,consumption addicts really do have control over their behaviour; the comparison is strictly metaphorical.

Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.

When Gail investigates sex,age,and income characteristics of her friends,she is studying psychographics.

Graffiti disparaging Nike on the Toronto subway is one form of anticonsumption.

Many firms choose to protect or enhance the natural environment as they go about their business activities. This is called "corporate giving."

What are social media? Give an example.

The growth of the Web has created thousands of online consumption communities. What is the biggest danger of such communities?

A clergyman of a small inner-city parish has spent time defacing billboards advertising the local casino. Explain his behaviour.

In the early stages of development,what was the field of consumer behaviour known as? What important understanding of the exchange process does this change in name reflect?

Marketers who interact with their customers on a regular basis,and not just at the time of purchase,are most likely engaged in:

Virtual consumption has greatly facilitated ________ activity.

One drawback of surveys,focus groups,and interviews is that they all involve the consumers themselves reporting on their attitudes,behaviours,or experiences.

Of the following pieces of legislation intended to protect the consumer,which was passed first?

Explain the view that marketing is more than just an exchange.

In qualitative research,the presentation of ambiguous objects or activities that are open to various interpretations is known as:

Saucony Canada held a contest asking consumers to send in their own photos,which will be utilized in a future advertising campaign for the company. This is an example of: