Multiple Choice
Scenario: Silk Industries, LLC
Silk Industries, LLC comprises two major divisions: consumer products and industrial products. The consumer product line of the company enjoys a well-recognized brand name and loyal customers worldwide. The managers are considering different types of promotional strategies.
-If Silk Industries is interested in creating buyer demand that will encourage channel members to stock its products it should employ a ________.
A) pull strategy
B) transfer pricing strategy
C) push strategy
D) zero-level channel strategy
Correct Answer:
Verified
Correct Answer:
Verified
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