Scenario: Old World, Ltd

Multiple Choice

Scenario: Old World, Ltd.
Old World, Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.
-If Old World wants to have its furniture sold through as many distribution outlets as possible, it should consider a(n) ________.

A) exclusive channel
B) dual-price channel
C) zero-level channel
D) intensive channel