Multiple Choice
Scenario: Silk Industries LLC
Silk Industries LLC comprises two major divisions: consumer products and industrial products. The consumer product line of the company is well-recognized and consists of loyal customers worldwide. The management is considering different types of promotional strategies for the two product divisions.
-Which of the following would be most appropriate for Silk Industries products sold through grocery stores?
A) horizontal integration
B) vertical integration
C) push strategy
D) pull strategy
Correct Answer:
Verified
Correct Answer:
Verified
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