As a Marketing Manager,which of the Following Points About Marketing

Multiple Choice

As a marketing manager,which of the following points about marketing research should you keep in mind?

A) To make decisions in light of your own knowledge and experience
B) To consider marketing research to be inclusive of all factors that could influence the success of a strategy
C) To consider research to be the endpoint of strategic-decision making
D) To use marketing research as a substitute for decision-making