While Conducting Marketing Research,one Should Remember That

Multiple Choice

While conducting marketing research,one should remember that:

A) no marketing research study includes all of the factors that could influence the success of a strategy.
B) marketing research should be carried out such that it serves as substitute for decision-making.
C) marketing research should provide highly accurate predictions of consumer behavior.
D) because of its high degree of accuracy, it should be used to make final decisions.