Multiple Choice
Which of the following is a drawback of projective techniques as a tool to collect data in marketing research?
A) It is not useful for word association tests.
B) It does not require trained interviewers.
C) It has a high cost per interview that is conducted as a part of the study.
D) It is unable to recognize important motives operating within consumers.
Correct Answer:
Verified
Correct Answer:
Verified
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