Multiple Choice
Starks Inc.,a fast food chain in Los Angeles,is planning to open a joint in Mexico City.Prior to opening the joint,they have decided to conduct market research to assess and understand the market.The process will involve recruiting representatives in the city who will ask consumers a set of structured questions in person.Which of the following research methods is Starks Inc.using?
A) Experimental research
B) Archival research
C) Survey research
D) Observational research
Correct Answer:
Verified
Correct Answer:
Verified
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