Multiple Choice
What is the function of the Nielsen PRIZM?
A) It is a system that provides studies enabling clients to understand and improve the position of their technology, brands, products, media, or channels.
B) It is a form of psychographic segmentation that classifies consumers according to their lifestyles and predicted behavior.
C) It is a form of geodemographic segmentation that classifies every U.S. neighborhood into one of 14 groups.
D) It is a type of mass marketing strategy based on the benefits that consumers want from the products they purchase.
Correct Answer:
Verified
Correct Answer:
Verified
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