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HealthPro Cereal Ads Show the Cereal Being Used as a Topping

Question 1

Multiple Choice

 HealthPro cereal ads show the cereal being used as a topping on yogurt,served hot as an alternative to oatmeal,and as a snack food when topped with honey.HealthPro is using a positioning strategy based on: 


A)  superiority to competitive products.
B)  the product's superiority over a particular competing brand.
C)  particular types of product users.
D) use or application.

Correct Answer:

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