Multiple Choice
A positioning map is:
A) constructed by surveying customers about various product attributes and developing dimensions and a graph indicating the relative position of competitors.
B) used solely with benefit segmentation and includes an assessment of lifestyle choices based on activities, interests, and opinions.
C) implemented when marketers want to differentiate between the Young Digerati, Cosmopolitans, and American dreams.
D) an indication of the number of experiencers and strivers within a geographic area based on PRIZM analysis.
Correct Answer:
Verified
Correct Answer:
Verified
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