Multiple Choice
Which of the following observations about a product is correct?
A) The essential benefits that the buyer expects to receive from a product constitute the tangible product.
B) A particular product can be viewed as a tangible, extended, or generic product.
C) The generic product is defined as the tangible product along with all the services that accompany it.
D) The extended product is defined as the physical entity or service that is sold by the firm.
Correct Answer:
Verified
Correct Answer:
Verified
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