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    Business
  3. Study Set
    Preface to Marketing Management
  4. Exam
    Exam 6: Product and Brand Strategy
  5. Question
    Many Organizational Goods Are Subject to _____ and a Long
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Many Organizational Goods Are Subject to _____ and a Long

Question 6

Question 6

Multiple Choice

 Many organizational goods are subject to _____ and a long period of negotiation is often required to finalize the purchase decision.


A) single-purchase influence
B) multiple-purchase influence
C) reference-group influence
D) straight rebuy system

Correct Answer:

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