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What Does the Multibranding Strategy Involve

Question 2

Multiple Choice

 What does the multibranding strategy involve? 


A)  Companies marketing their brand jointly with that of their competitors
B)  Companies assigning different brand names to each of their products
C)  Companies attaching their corporate name to a product to enter a different product class
D)  Companies assigning different brand names to the same products in different outlets

Correct Answer:

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