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    Preface to Marketing Management
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    Exam 6: Product and Brand Strategy
  5. Question
    The Physical Entity That Is Offered to the Buyer Is
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The Physical Entity That Is Offered to the Buyer Is

Question 39

Question 39

Multiple Choice

The physical entity that is offered to the buyer is defined as a(n) _____.


A)  extended product
B)  value-added product
C)  tangible product
D)  generic product

Correct Answer:

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