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    Preface to Marketing Management
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    Exam 6: Product and Brand Strategy
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    When a Corporate Name Is Attached to a Product to Enter
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When a Corporate Name Is Attached to a Product to Enter

Question 37

Question 37

Multiple Choice

 When a corporate name is attached to a product to enter into an entirely new market segment,it would be an example of _____.


A)  multibranding
B)  franchise extensions
C)  generic branding
D)  line extensions

Correct Answer:

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