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Devon,IncFirst Marketed Silky Soft as a Brand of Body Lotion

Question 71

Multiple Choice

 Devon,Inc.first marketed Silky Soft as a brand of body lotion to compete with other similar body lotions.Today Devon promotes its Silky Soft lotion as an insect repellant that is also good for your skin.Which of the new product categories does Silky Soft lotion fall into? 


A)  New-to-the-world products
B)  New-to-the-firm products
C)  Additions to existing product lines
D)  Repositionings

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