Multiple Choice
Which of the following observations about new product policy is true?
A) Policy-making criteria on new products should specify a working definition of the profit concept that is acceptable to top management.
B) There should be no specific time period for the product to become operational as this disturbs the new product development process.
C) When developing a new product policy, a company should focus more on consumer satisfaction levels than on the product's economic contribution.
D) A short-term focus is necessary for an effective new product policy in order to gain competitive advantage.
Correct Answer:

Verified
Correct Answer:
Verified
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