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    Business
  3. Study Set
    Preface to Marketing Management
  4. Exam
    Exam 7: New Product Planning and Development
  5. Question
    Which of the Following Is Essential to the Generation of New
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Which of the Following Is Essential to the Generation of New

Question 73

Question 73

Multiple Choice

 Which of the following is essential to the generation of new product ideas?


A)  Market penetration strategies
B)  Market development strategies
C)  High investment in current products
D) Technology push research activities

Correct Answer:

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