Best City Co

Multiple Choice

 Best City Co.opened cellular phone stores at nine locations in Manhattan to gauge consumer's reactions to them.These stores,called Best City Mobile,carried more than 80 cell phones from big manufacturers.Shoppers had the option to choose from seven mobile phone service carriers.Based on positive consumer reaction and the success of these stores,Best City opened stores nationwide.This is an example of _____.

A)  product development
B)  test marketing
C)  project planning
D)  idea screening