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    Business
  3. Study Set
    Preface to Marketing Management
  4. Exam
    Exam 7: New Product Planning and Development
  5. Question
    At the Product Development Stage,which of the Following Details Should
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At the Product Development Stage,which of the Following Details Should

Question 3

Question 3

Multiple Choice

At the product development stage,which of the following details should be present in the development report that is presented to management?


A) Production facilities design
B) Results of the test-market program
C) Initial customer reviews following commercialization
D) Viable product ideas

Correct Answer:

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