Which of the Following Is a Potential Benefit of Forming

Multiple Choice

Which of the following is a potential benefit of forming a strategic alliance?

A) The assurance that the new product developed through the alliance will be successful.
B) One of the organizations in the alliance will gain a competitive advantage over the other.
C) It will lead to market expansion and greater penetration of current markets.
D) It typically reduces the market risk of introducing a new product.