Multiple Choice
If a product is a new complex technology that requires a great deal of explanation,its promotional mix will most likely:
A) focus heavily on personal selling.
B) contain short-run incentives.
C) feature public relation efforts.
D) rely on advertising through mass media.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q19: Which of the following is a reason
Q20: Which of the following promotion tools would
Q21: Which of the following is a disadvantage
Q23: Which of the following forms of consumer
Q25: Which of the following products is most
Q26: Frequency marketing programs are not technically considered
Q27: The basic problem with this method of
Q28: Which of the following is going to
Q29: Rebates and refunds are a form of
Q86: The rate of exposure to an advertisement