Multiple Choice
Which of the following is a reason for NOT using sales promotion as the sole promotion tool?
A) Its inability to generate short-term buyer commitment to a brand in many cases.
B) Its inability to change, on a temporary basis, declining sales of a product.
C) Its inability to fuel the flames of competitive retaliation.
D) Its inability to make up for a lack of advertising for a product.
Correct Answer:

Verified
Correct Answer:
Verified
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