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  3. Study Set
    Preface to Marketing Management
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    Exam 8: Integrated Marketing Communications
  5. Question
    Which of the Following Is a Disadvantage of Advertising Through
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Which of the Following Is a Disadvantage of Advertising Through

Question 21

Question 21

Multiple Choice

Which of the following is a disadvantage of advertising through the Internet?


A)  Short message life
B)  High cost per exposure
C)  Low information content
D)  Untimely

Correct Answer:

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