Sun Products Markets Snug Fabric Softener

Multiple Choice

Sun Products markets Snug fabric softener.It uses the image of a soft bear named Snug in television and print ads for the fabric softener.The bear,which is used as a sales promotion device,also appears on T-shirts,and is extensively used on Sun Products' Web site.Sun Products is focusing on:

A)  mass marketing and customer acquisition.
B)  public relations exclusively to promote its product.
C)  monitoring spending habits of customers.
D)  presenting a consistency on brand messages.