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Which of the Following Involves Aiming Promotional Efforts at Distributors,retailers,and

Question 52

Multiple Choice

 Which of the following involves aiming promotional efforts at distributors,retailers,and sales personnel to gain their cooperation in ordering,stocking,and accelerating the sales of a product?


A)  Horizontal marketing
B)  Push marketing
C)  Creative marketing
D)  Target marketing

Correct Answer:

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