Which of the Following Is True Regarding the Aspects of Customer

Multiple Choice

Which of the following is true regarding the aspects of customer satisfaction measurement according to the research conducted?

A) There was a commitment to increasing service quality and customer satisfaction from employees at the top levels within the organization.
B) Top management was primarily responsible for designing CSM programs and questionnaires.
C) Results of all research related to customer measurement were made available to customers, but not necessarily to employees.
D) Evaluations related to customer measurement included both the company's and competitors' satisfaction performance.