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    A Preface to Marketing Management Study Set 1
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    Exam 12: The Marketing of Services
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    Which of the Following Is a Reason for the Lack
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Which of the Following Is a Reason for the Lack

Question 49

Question 49

Multiple Choice

Which of the following is a reason for the lack of innovative marketing on the part of service marketers?


A) Strong competition
B) No obsolescence
C) Broad view of marketing
D) Excessive creative management

Correct Answer:

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