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  2. Topic
    Business
  3. Study Set
    Preface to Marketing Management
  4. Exam
    Exam 12: The Marketing of Services
  5. Question
    As Part of a Firm's Quality Program,properly Performed _____ Research
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As Part of a Firm's Quality Program,properly Performed _____ Research

Question 2

Question 2

Multiple Choice

As part of a firm's quality program,properly performed _____ research can yield a wealth of strategic information about customers,the sponsoring company and competitors. 


A)  customer demographics
B)  customer satisfaction
C)  customer status
D)  customer profile

Correct Answer:

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